Technical forums » Localization »
Pages in topic:   < [1 2]
What's In a Name?
Thread poster: Claudia Alvis
juvera
juvera  Identity Verified
Local time: 19:50
English to Hungarian
+ ...
Some companies do their homework Feb 9, 2008

Your comments are all true to a certain extent, but I have been asked a number of times to evaluate the meaning, sound, connotations, pronunciation etc. of names intended for product to be marketed by English companies in foreign countries.
 
Nicole Schnell
Nicole Schnell  Identity Verified
United States
Local time: 11:50
English to German
+ ...
In memoriam
Same here. Feb 9, 2008

juvera wrote:

Your comments are all true to a certain extent, but I have been asked a number of times to evaluate the meaning, sound, connotations, pronunciation etc. of names intended for product to be marketed by English companies in foreign countries.


I will also notify the client if the product name might have some highly interesting and unintentional connotations for the target audience.

Recently I was assigned the product name creation for a series of children's board games for the German market. Fun!! And quite a challenge.

In 2006 I published an article about this very topic in a US advertising magazine - I will post this one with the Proz.com articles, I guess.
 
Pages in topic:   < [1 2]


To report site rules violations or get help, contact a site moderator:

Moderator(s) of this forum
Maya Gorgoshidze[Call to this topic]
Mahmoud Akbari[Call to this topic]

You can also contact site staff by submitting a support request »

What's In a Name?






TM-Town
Manage your TMs and Terms ... and boost your translation business

Are you ready for something fresh in the industry? TM-Town is a unique new site for you -- the freelance translator -- to store, manage and share translation memories (TMs) and glossaries...and potentially meet new clients on the basis of your prior work.

More info »
Trados Studio 2022 Freelance
The leading translation software used by over 270,000 translators.

Designed with your feedback in mind, Trados Studio 2022 delivers an unrivalled, powerful desktop and cloud solution, empowering you to work in the most efficient and cost-effective way.

More info »