Glossary entry (derived from question below)
English term or phrase:
co-branding
Bulgarian translation:
ко-брандиране
Jul 21, 2009 14:38
14 yrs ago
1 viewer *
English term
co-branding
GBK
English to Bulgarian
Bus/Financial
Marketing / Market Research
Definition from
Cox Search, Inc:
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone.
Example sentences:
There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. (NewsFactor Network)
The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. (Paul Temporal's Asia Branding Tips )
Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. (LightMix Design Studio Blog)
Proposed translations
(Bulgarian)
| 4 +2 | ко-брандиране |
Atanas Dakov
|
Change log
Jul 21, 2009 14:33: changed "Kudoz queue" from "In queue" to "Public"
Jul 21, 2009 14:38: Enrique Cavalitto changed "Stage" from "Preparation" to "Submission"
Jul 24, 2009 14:57: changed "Stage" from "Submission" to "Selection"
Jul 24, 2009 21:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
10 mins
Atanas Dakov
Bulgaria
Bulgaria
Bulgaria
Translation competence matters!
Native in: Bulgarian 
Works in: English to Bulgarian, German to Bulgarian, Bulgarian to English, and 4 more.
Related KudoZ points
:
8
Selected
ко-брандиране
Definition from
own experience or research:
Rазширяването на дейността на една компания чрез добавяне на нови марки посредством сътрудничество с други компании и съвместно ползване на повече от една търговска марка за даден продукт.
Example sentences:
За да се създаде един ко-брандиран продукт е необходимо участие на специалисти, покриващи всички етапи в процеса, както от страна на Банката, така и от страна на партньора – в случая „вивател” (сега вече БТК Груп). (уеб-сайта на ПИБ)
AVON MasterCard е съвместен (ко-брандиран) продукт на Райфайзенбанк и козметичната компания AVON Cosmetics, България. Картата е предназначена само за представители на AVON. (уеб-сайта на Райфайзе�)
4 KudoZ points awarded for this answer.
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