Un-training Cycle
If a sales person meets with enough rejection they start to get “un-trained”.
They start to feel that they have no control over the sales process and revert back to order taking.
https://fusionperformance.com/education-centre/coaching-buyi...


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Note added at 30 Min. (2021-08-10 09:08:17 GMT)
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oder auch
Vermeidungszyklus

What is 'untraining'?

Monastics, especially encouraged to have the "mind of Christ" within them, ought to be indebted to Eknath for the manual of deprogramming or untraining the mind, a phrase once used by Thomas Merton.[13]
https://en.wikipedia.org/wiki/Conquest_of_Mind
(also Ent-Trainieren oder Entprogrammieren, die eingefahrenen Gleise verlassen)

untraining
1. Present participle of untrain
untrain (English)
Origin & history
un- + train
Verb
untrain (third-person singular simple present untrains, present participle untraining, simple past and past participle untrained)
• To reverse or undo one's training; to become less trained than before
https://www.wordsense.eu/untraining/

Ich denke, dass die erste Definition im Kontext besser passt.

It's Time to 'Untrain' Your Sales Force
:
Sales execution has reached an inflection point requiring an “untraining” of traditional skill sets that may have worked in the past, but won’t cut it for closing deals in today’s market. Sales teams need to revolutionize their approach to selling, placing less emphasis on a product or service and a more dedicated focus on meeting buyers’ needs.
https://www.entrepreneur.com/article/235282
(hier also besser auf die Kundenbedürfnisse fokussieren)

Still other wholesalers felt that by hiring inexperienced trainees , they did not have to untrain them prior to training them in their own methods of selling .
https://books.google.de/books?id=EZ3-oSEPwe8C&pg=RA8-PA26&lp...
(hier neue Vertriebspraktiken lernen und die alten verlernen)

Im Kontext:

Wir beschreiben den Kundenentwöhnungsprozess (Kundenumerziehungsprozess) und untersuchen, wie die Kundenwünsche das Autohaus geprägt haben.

oder freier und kürzer:

Wir beschreiben und untersuchen die veränderten Kundenanforderungen an das Autohaus.