فكرة موجزة / نبذة مختصرة

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Note added at 29 mins (2018-11-19 14:02:39 GMT)
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It is a method used to show an idea or concept to others after the ideas in the brainstorming have been turned into concepts.

napkin pitch describes the target customers, their unmet needs, and why your offering creates novel value for them, the elements you will make, buy, and partner for, the channels you will use, and the potential rival to watch.

when to use it: use the napkin pitch at the conclusion of concept development to summarize the short list of concept coming out of what if that you want to explore further in the what wows stage.
طريقة تلخيص الأفكار الناشئة عن تطور المفاهيم اي طريقة تستخدم لمعرفة ما نجم عنه التفكير الخلاق في تحقيق الهدف.

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Note added at 4 hrs (2018-11-19 17:40:16 GMT)
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The napkin pitch
The napkin pitch is a design thinking method espoused by Jeanne Liedtka and colleagues at the Darden School of Business. It incorporates ideas from the problem-solving repertoire of design thinking and marries it with the simplicity of Dan Roam's ideas from his book, Back of the Napkin. The napkin is an ever-present staple where people gather—on planes and trains, and in restaurants and snack shacks, for example. Generally, napkins are small, so the space is limited and forces a focus on the critical few. And the informality of it encourages drawing pictures and visuals.

Using the napkin pitch is part of the What if? section for a project. It is a method used to show an idea or concept to others after the ideas in the brainstorming have been turned into concepts. It follows after research has been completed, insights have been identified, and the design criteria have been established in the first or What is? stage of the project.
https://www.td.org/magazines/td-magazine/the-big-pitch