May 24, 2011 14:19
13 yrs ago
Spanish term

reduciendo las capas

Spanish to English Marketing Marketing Publicidad
El contexto se refiere a todo tipo acciones publicitarias para mantener el negocio en marcha, una compañia de seguros. Aquí se dice lo que ocurriría si dejáramos de llevar a cabo este tipo de acciones:

"Cuando no se realizan este tipo de actividades, el negocio va reduciendo las capas sobre las que se sustenta."

Provisionalmente:

"When these type of (marketing) actions are not performed, business will reduce the layers on which it rests"
References
idiom

Proposed translations

+1
19 mins
Selected

the business strips away the layers it is based on

Could also be 'the business is chipping away the foundation it is based on'.
Peer comment(s):

agree chica nueva : undermining its income-generating activities
3 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Muchas gracias, es lo más ajustado a mi contexto."
14 mins

reducing the (business) layers

I think it's referring to business layers.
Peer comment(s):

neutral chica nueva : 'las capas sobre las que se sustenta' es decir ¿cuales?o ¿qué tipo de capas? ...
3 hrs
Something went wrong...
+2
19 mins

it undermines the foundation on which the business was built

Una opción menos literal, sin mencionar las capas. Uso "foundation" porque menciona "sobre las que se sustenta".
Peer comment(s):

agree Richard Hill : several suggestios work, this sounds the more natural one to me
2 hrs
Muy amable, gracias - teju :)
agree chica nueva : undermining its income-generating activities
3 hrs
Gracias - teju ;)
Something went wrong...
+1
33 mins

eroding the base upon which it is/has been built

I don't have the time right now to find perfect matches, but some close examples are: This has led to a great interest in relationship marketing. ... the marketing asset base has been allowed to erode – perhaps through price cutting or ... which would seek to identify the net present value of a brand based upon the prospect ... successful brands enable organizations to build stable, ...
markettorrent.com/.../viewtopic.php?f=25... - Estados Unidos - En caché; I'm here to tell you one area you must not cut back on: .... Marketing Online. There are millions upon millions of web sites out there. .... the more likely you'll see a percentage of your customer base erode away. ..... My experience online has been interesting, educational, and even somewhat profitable. ...
thiscouldwork.com/ - En caché - Similares;
Peer comment(s):

agree chica nueva : undermining its income-generating activities
2 hrs
Cheers and thanks, chica nueva.
Something went wrong...
52 mins

"the whole business starts losing strength"

MY PROPOSAL
When these kind of marketing techniques are not performed adequately, the whole business starts losing strength.
Peer comment(s):

neutral chica nueva : undermining its income-generating activities ?
2 hrs
Something went wrong...

Reference comments

3 hrs
Reference:

idiom

'cutting off the branch it is sitting on'
undermining its income-generating activities
Peer comments on this reference comment:

disagree Lisa McCarthy : 'cutting off the branch it is sitting on' would not work in English though.
4 hrs
Thank you!
Something went wrong...
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