Glossary entry (derived from question below)
Spanish term or phrase:
impactos televisivos
English translation:
TV impressions
Added to glossary by
teju
Jul 6, 2006 20:13
17 yrs ago
14 viewers *
Spanish term
Specialist in sport and economics
Native in: English
Works in: French to English, Catalan to English, Spanish to English, and 1 more.
impactos televisivos
Spanish to English
Marketing
Advertising / Public Relations
La emisión de los anuncios suposará 247 miliones de impactos televisivos.
Like hits I assume, but for television. ie, if the same person sees the ad twice, it counts twice.
Like hits I assume, but for television. ie, if the same person sees the ad twice, it counts twice.
Proposed translations
(English)
| 5 +4 | T.V. impressions |
teju
|
| 4 +1 | viewings |
William Pairman
|
Proposed translations
+4
46 mins
Selected
T.V. impressions
I used to work in advertising, they are referring to impressions, which is not the same thing as viewership or readership. There's a set formula to calculate impressions. It's actually a higher number to make the agency look good.
Valued Impressions per Pound (VIP) (GB) - Impactos por libra, Evaluación de los.Número de lectores o espectadores divididos por el coste de la publicidad. Un anuncio en un diario será más económico pero no tendrá tanto impacto como un anuncio de televisión a una hora de máxima audiencia.
--------------------------------------------------
Note added at 50 mins (2006-07-06 21:03:22 GMT)
--------------------------------------------------
Ahi te va un buen enlace con un glosario de donde saqué la referencia de más arriba. Saludos.
Diccionario Marketing, letra I - [ Translate this page ]
Impactos asegurados por hogar – GHI (Guaranteed Home Impressions) (GB). ... Impactos por libra, Evaluación de los – Valued Impressions per Pound (VIP) (GB). ...
www.publidirecta.com/dicc/diccionario_marketing_i.php - 82k - Cached - Similar pages
Valued Impressions per Pound (VIP) (GB) - Impactos por libra, Evaluación de los.Número de lectores o espectadores divididos por el coste de la publicidad. Un anuncio en un diario será más económico pero no tendrá tanto impacto como un anuncio de televisión a una hora de máxima audiencia.
--------------------------------------------------
Note added at 50 mins (2006-07-06 21:03:22 GMT)
--------------------------------------------------
Ahi te va un buen enlace con un glosario de donde saqué la referencia de más arriba. Saludos.
Diccionario Marketing, letra I - [ Translate this page ]
Impactos asegurados por hogar – GHI (Guaranteed Home Impressions) (GB). ... Impactos por libra, Evaluación de los – Valued Impressions per Pound (VIP) (GB). ...
www.publidirecta.com/dicc/diccionario_marketing_i.php - 82k - Cached - Similar pages
4 KudoZ points awarded for this answer.
Comment: "Selected automatically based on peer agreement."
+1
3 mins
William Pairman
Spain
Spain
Native in English
Specializes in field
Spain
Fast, accurate business & law specialist
Native in: English 
Works in: Spanish to English
Related KudoZ points
:
8
viewings
a suggestion - put the TV bit elsewhere:
The broadcasting of thr TV adverts will result in 247 million (separate) viewings
--------------------------------------------------
Note added at 15 mins (2006-07-06 20:28:43 GMT)
--------------------------------------------------
Found some refs to "advert viewings" the 3rd here is particularly relevant:
Property Prodigy - Advertise With Us Updated 11 hours 45 mins ago ... - [ Traduzca esta página ]
The adverts are always rotating so that the user will not see the same advert and the advert viewings are evenly distributed. The adverts rotate on each ...
www.propertyprodigy.com/pages/advertiseWithUs.jsp;jsessioni... - 14k - Resultado Suplementario - En caché - Páginas similares
IFP : Feedback from classified advertisers - [ Traduzca esta página ]
An enormous amount of advert viewings and many good leads. Would recommend this site to anyone wishing to sell or buy. Far better than any other website. ...
www.french-property.com/info/classifiedfeedback.htm - 38k - En caché - Páginas similares
Search Engine Marketing (SEM) - fish4 Case Study - [ Traduzca esta página ]
3.9 million advert viewings; Over 112000 users to the fish4 sites; Click through Rates (CTR) of up to 12%; An average conversion rate (of those visitors) of ...
www.academyinternet.com/about_us/News/Case_Studies/fish4.ht... - 21k
The broadcasting of thr TV adverts will result in 247 million (separate) viewings
--------------------------------------------------
Note added at 15 mins (2006-07-06 20:28:43 GMT)
--------------------------------------------------
Found some refs to "advert viewings" the 3rd here is particularly relevant:
Property Prodigy - Advertise With Us Updated 11 hours 45 mins ago ... - [ Traduzca esta página ]
The adverts are always rotating so that the user will not see the same advert and the advert viewings are evenly distributed. The adverts rotate on each ...
www.propertyprodigy.com/pages/advertiseWithUs.jsp;jsessioni... - 14k - Resultado Suplementario - En caché - Páginas similares
IFP : Feedback from classified advertisers - [ Traduzca esta página ]
An enormous amount of advert viewings and many good leads. Would recommend this site to anyone wishing to sell or buy. Far better than any other website. ...
www.french-property.com/info/classifiedfeedback.htm - 38k - En caché - Páginas similares
Search Engine Marketing (SEM) - fish4 Case Study - [ Traduzca esta página ]
3.9 million advert viewings; Over 112000 users to the fish4 sites; Click through Rates (CTR) of up to 12%; An average conversion rate (of those visitors) of ...
www.academyinternet.com/about_us/News/Case_Studies/fish4.ht... - 21k
Something went wrong...