GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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13:09 Jul 29, 2018 |
French to English translations [PRO] Art/Literary - Cinema, Film, TV, Drama | |||||||
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| Selected response from: GILLES MEUNIER France Local time: 06:57 | ||||||
Grading comment
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Summary of reference entries provided | |||
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http://www.labbrand.com/brandsource/issue-article/sound-branding-building-sound-identity |
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Discussion entries: 5 | |
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identité visuelle / sonore visual / aural identity Explanation: I think this is probably the best pair of adjectives to use — though 'aural identity' is probably a less commonly used term in EN than 'visual...' I would caution against using 'sound design', as that is a quite specific discipline that is quite a lot more complex. Think of 'aural identity' as being those audio signatures that cohesively identify a particular TV series or series of films — the minute you hear them, you start, even subconsciously, to have an idea where you are. On its simplest level, this can include things like signature tunes, jingles, stings, etc. — analagouse with the corporate logo / type-face / colour scheme one might find in a visual identity. 'Sound design', on the other hand, is the entire soundscape of the film (etc.) — just as we might talk about the 'look' of a particular film, englobing the distinctive work of a particular Director of Photography like say Nick Roeg or Vittorio Storaro. So you can see it is a much broader, and ultimately complex, area. -------------------------------------------------- Note added at 24 mins (2018-07-29 13:33:35 GMT) -------------------------------------------------- If you baulk as I did at using 'aural', then I feel you could get away with twisting it to be 'audio'. |
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Notes to answerer
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